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Alex Crowley
Alex Crowley

Product Manager · Melbourne

Alex Crowley

Product Manager who builds. Six years across agencies, start-ups and scale-ups, from discovery research to shipped product.

NalaOpenStableDownload CV
Now
Product Lead, Rebelled Apps
Building
Nala · OpenStable

Products I’ve built

Nala’s Studies home: six beta-tester studies for a running-safety app, each with the theme that hurts most and its draft case
Nala on an iPhone: the Studies home, with a study’s top theme, emergency response, waiting on a draft case

Oct 2026 – now · Founder

Nala

Customer-interview analysis for product teams: it turns interviews into evidence-backed cases stakeholders can act on.

Case study
OpenStable’s homepage: search for a yard, a horse or a professional, above yards with a space right now
OpenStable’s native iOS app on an iPhone: searching for yards near GU1, with a livery card and the app’s tab bar

Mar 2026 – now · Co-founder

OpenStable

A three-sided equestrian marketplace for UK livery and services. About 1,000 MAU, with apps on iOS and Android.

Case study

About me

I take products from early discovery to launch, and I build them too.

I’ve spent six years as a product manager across agencies, start-ups and scale-ups, in both B2C and B2B. That covers the whole lifecycle: discovery and market validation, leading cross-functional delivery, and post-launch analytics.

I design and develop products myself with Claude Code. At Rebelled Apps I’ve launched 8 products for clients, and I built OpenStable the same way, end to end.

My background is in linguistics (BA and MSc), so customer language is where I start. Nala grew out of a problem I hit as a start-up PM: getting a team to agree on what users actually do.

  • Discovery & research
  • Product strategy
  • Experimentation
  • Data analysis
  • Building with Claude Code

Work experience

  1. – now

    Founder · Nala

    Customer-interview analysis for product teams

  2. – now

    Co-founder · OpenStable

    About 1,000 MAU, three-sided marketplace

  3. – now

    Product Lead · Rebelled Apps

    8 products launched · 500k+ AUD

  4. –

    Product Growth Manager · GiveMatch

    +28% fundraiser engagement

  5. –

    Product Manager · quester.io

    +33% North Star Metric

  6. –

    Product Strategist · LAB

    +350% trader engagement

  7. –

    Product Growth Executive · Inkitt, Berlin

    NLP analysis of reader interviews

MSc Linguistics (Distinction), The University of ManchesterBA Linguistics (1st Class), Manchester Metropolitan University

Full CV

Get in touch

LinkedIn is the quickest way to reach me. My CV has the full detail.

Message me on LinkedIn (opens in a new tab)Download CV