Hey👋 I'm Alex

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I help companies turn messy user data and complex language content into actionable insight.

Combining NLP research, product strategy, and mixed-methods analysis, I uncover hidden patterns in how people think, speak, and act, enabling smarter product decisions, content strategies, and market positioning

Natural Language Processing

Make sense of messy conversations, reviews, and open-ended feedback using advanced NLP. I extract trends, sentiments, and signals from unstructured data to drive smarter product and marketing decisions.

Natural Language Processing

De-Risk & Validation

Test assumptions early, validate demand fast, and reduce strategic uncertainty through rapid experiments, customer feedback, and data-backed methods.

De-Risk & Validation

Insight-Led Strategy

Translate research into confident decisions. I help teams prioritise opportunities, define product bets, and shape roadmaps that are grounded in real user behaviour.

Insight-Led Strategy

Projects

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Transforming Trader Intelligence: From Manual Surveys to Real-Time Market Intelligence

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Transforming Trader Intelligence: From Manual Surveys to Real-Time Market Intelligence

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Transforming Trader Intelligence: From Manual Surveys to Real-Time Market Intelligence

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Optimising Product Strategy through Data-Driven User Segmentation

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Optimising Product Strategy through Data-Driven User Segmentation

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Optimising Product Strategy through Data-Driven User Segmentation

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About Me

Academic Education

The University of Manchester 2020 - 2021 | MSc Linguistics (Distinction). Applied machine learning (logistic regression) to model quantitative language data for statistical analysis in research Used statistical models and a large language dataset to understand patterns in speech & cognition

2020 – 2021

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Experience

Developing solutions for B2B & B2C users in the charity-tech sector

Increased consumer fundraiser engagement 28% through modified fundraising features. Coordinated cross-functional teams to secure £150,000 additional match-funding for charity customers

2024 – 2025

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