I’m Alex, a user-driven Product & Insights Consultant helping teams turn ambiguity into clarity.

I bring 5 years’ experience across product, research, and strategy roles, working with startups, scale-ups, and agencies to uncover user needs, validate ideas, and align solutions with business goals.

Whether it’s launching internal tools at J.P. Morgan, shaping user journeys in ed-tech, or supporting agencies with audience insight, I specialise in bridging the gap between data, content, and decision-making.

With a background in Linguistics and deep experience in qualitative research, NLP, and data analytics, I turn raw feedback and unstructured text into sharp insights that inform strategy, product direction, and communications. From discovery to delivery, I bring structure, empathy, and evidence to complex problem spaces.